Job hunting often feels like a numbers game – submit 100 applications and hope one sticks, they say. But what if you could land a job with half the effort? Some job seekers are realising that fewer, more focused applications can deliver stronger results.

Experienced recruiter and coach Stephanie Mansueto advises targeting positions where you meet most of the hard requirements—think qualifications, experience, software skills—and at least some preferred criteria. As a rule of thumb, be about 90% confident that you can make a strong case to recruiters. Mansueto also recommends the 80/20 rule: devote 80% of your applications to roles you’re well qualified for, and 20% to reach positions. This way, you’re not wasting time chasing every job just because it’s available.

“Applying to jobs you might want but aren’t competitive for can waste your time,” she says. This doesn’t mean completely ignoring aspirational roles—you just need to strike the right balance.

Spencer Campbell, founder of Spencer Campbell Talent Agency, compares job hunting to a marketplace: there’s what you want and what employers need. Recruiters often perform a quick “plausibility check” on a CV—if your skills match the job’s minimum requirements, you’re in the running. So before you hit submit, pause and ask: Do I really match what they’re seeking?

Even if your qualifications shine, without a contact in the company, your application may go unseen. That’s why networking delivers the best return on investment.
LinkedIn data shows that 70% of people hired had a connection within the company. It has been found that referred candidates were almost 20 times more likely to be hired than those who applied cold. And you don’t need a close relationship – weak ties (acquaintances or past colleagues) often yield the most opportunities. A large MIT study of 20 million LinkedIn profiles revealed these connections lead to unexpected roles. Reach out with a friendly message or request a casual chat—it can open doors you didn’t know existed.

Make your time count

Dedicating time to refine fewer applications means you can:

• Customise your resume and cover letter to reflect the role’s needs
• Prepare thoughtful examples and answers for interviews
• Follow up with recruiters personally instead of relying on generic emails

By concentrating your energy where it matters, you’re not just sending off more applications—you’re investing in the ones you send.

Applying less—but better—is a strategic shift that brings results. Focus on roles you fit, strengthen your network (especially those weak ties), and make each application count.

We champion intentional job search strategies that save time, reduce stress, and increase your chances of success. Reach out to us for expert coaching, tailored workshops, and culturally safe support that helps you find meaningful and aligned opportunities. Because we believe your worth is more than a number.