In an age of AI-generated applications and one click job submissions, the humble cover letter still matters when it’s done right.
But here’s the truth: Most cover letters today sound like they were written by robots or worse, recycled from decades-old templates. They’re generic, stiff, and forgettable. We work with hundreds of candidates each year, and we’ve seen firsthand how the most memorable applications have one thing in common: authenticity.
If your cover letter sounds like a polite formality, it won’t stand out. But if it sounds like you , your story, your strengths, your intent, it can be a game-changer.
So, how do you write a cover letter that feels real, reflects your values, and actually helps you land the job?
The Four Myths You Need to Unlearn
It’s for recruiters – Actually, your cover letter is for the hiring manager , the person you’ll likely be working with.
It’s an introduction – That’s what your résumé already does.
It’s a summary – Repeating your résumé makes the letter redundant.
A generic letter is better than nothing – Not true. A lifeless letter does more harm than good.
Now that we’ve cleared that up, let’s get to what actually works.
How to Write an Authentic Cover Letter
- Start with a human greeting
No more “To whom it may concern.” Greet the hiring manager like you would in a normal professional email.
If you do know the name, great—but don’t over-research or guess. - Open with intent
Skip the long wind-up. Get straight to the point. Mention the role you’re applying for and where you saw it. Add a line about why it caught your attention. - Make a real connection
This is your hook—where you show why this job matters to you.
You could mention:- Your experience as a customer or supporter of the organisation
- A project or value that resonates with you
- Something from their mission, social media or team culture
- A challenge you’re keen to help solve
- Use the body to add, not repeat
Instead of rehashing your résumé:- Explain why you’re a good fit
- Share how you approach your work
- Describe your “professional superpowers”
Add a short anecdote or piece of feedback.
- Close strong
Wrap up with enthusiasm. Reaffirm your interest, mention your availability, and include relevant links like a portfolio or LinkedIn. Then sign off professionally but warmly.
A Sample Authentic Cover Letter
Dear FPRS Hiring Team,I’m applying for the Communications and Engagement Officer role, recently posted on Ethical Jobs. It jumped out to me as a rare opportunity to contribute to meaningful work in a space I care deeply about.
As a proud Wakka Wakka woman and seasoned storyteller, I’ve spent the last five years working in grassroots health education across Queensland. I’ve long admired FPRS’s commitment to amplifying Indigenous voices—not as a tagline, but as a foundational value.
In my previous role at a health co-op, I led a campaign that engaged over 10,000 community members across 12 towns. We built trust not with flashy design, but through listening, presence, and culturally responsive communications. That same ethos is what draws me to your team.
I’ve also worked closely with young people entering the workforce and know the power of accessible, inclusive language. My writing is thoughtful, clear and always people-first.
You can view my LinkedIn profile [here] and examples of my campaign work [here]. I’d love to speak further about how I can contribute to your mission.
Best regards,
Mia Thompson
mia.thompson@email.com | 0412 345 678
Final Thoughts
An authentic cover letter takes time, but it’s worth it. For jobs you really want, make the effort to tell your story with clarity, sincerity, and purpose. You don’t have to be fancy. You just have to be you .
Reach out if you’d like feedback on your résumé or cover letter—we’re here to support your next move.
